Case | HBS Case Collection | November 2005 (Revised May 2007)
Leading Change at Simmons (A)
by Tiziana E. Casciaro, Amy C. Edmondson, Stacy McManus and Kate Roloff
Explores the challenge of managing large-scale organizational change at Simmons, an old and established company that manufactures and distributes mattresses. The new CEO, Charlie Eitel, hired to turn the organization's performance around, considers whether to implement an untraditional training program that includes outdoor experiential team-building activities as a central element of his change strategy. Asks participants to consider the decision of investing in the expensive training program following the loss of the three largest customers--retailers that together had contributed a third of Simmons' revenues. One central theme is the role of leadership in engaging and motivating employees to implement changes that improve product quality and operational efficiency and cost.
Keywords: Organizational Change and Adaptation; Motivation and Incentives; Leading Change; Employee Relationship Management; Manufacturing Industry; Consumer Products Industry; United States;
...Russell “Rush” Simmons began his trip to being hip hop’s main man in the late 1970’s. Through hard work, struggle and determination, he achieved things that a young entrepreneur only dreamed of. By promoting early hall of fame group Run DMC, in which one member of the group is Simmons’ brother Joseph “Run” Simmons. Throughout the years, Russell Simmons has taken Hip Hop to great lengths in our economy and in African American Business. Russell Simmons was born October 4, 1957 in Queens New York. He was an excellent student through grade school and made his was to CCNY-Harlem to study in sociology. This is where he found his passion for music. In the late 1978, Russell began using his spare time to promote some early hip hop block parties and club shows around Harlem and Queens. Often, he would promote these parties with his friend Curtis Walker, who later adopted the name Kurtis Blow, who is another Hip Hop icon. Russell later became his manager and co-wrote the 1979 single “Christmas Rappin’”. By this time Russell had dropped out of college and pursued artist management as a full-time gig. This is when Rush Productions was born. During this time the country was in over $700 billion dollars in debt and personal bankruptcies were constantly rising, Russell found a way to do what he loved and make an income doing it. In the beginning of the 1980s, Russell took his younger brother, Joseph Simmon’s, group as his clients and they then became Run-D.M.C. Over the......
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Case Study Case Study Case Study
...This case study is an excellent example of how different types of parties can be brought together in a large scale transaction and how the original energy of those early meetings can be lost over time. I imagine that when Anthony Athanas was purchasing those old piers back in the 1960s many, if not all, of his colleagues, friends, and family members told him that he was off his rocker. I’m sure Athanas was looking at this land as his family’s ticket to financial prosperity and somewhat of a legacy that he could leave to his descendants for years and years to come. One of the items I wish the case would have divulged is the amount of money that Athanas had invested in the properties. For me this information would have given an insight to his net worth and how much he had riding on this investment. I assume it was substantial given his actions later in the process. Twenty years later Athanas’ dreams came true and all those naysayers were more than likely green with envy. The amount of pride Athanas’ had in his investment at that moment had to have been insurmountable. Being approached by a big time real estate development company and their extremely wealthy client, Hyatt Corporation, must have made Athanas feel larger than life and made him feel like something he isn’t, which is a developer himself. The case doesn’t give much insight into whether Athanas had any representation or anyone consulting him throughout the process. From the beginning, I saw this as matchup...
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Russell Simmons Case Study
...Jeff Shields New Venture Creation – DuVal Russell Simmons – Case Study 1) Early on, Simmons decided that he wanted to make his own way in the world. He wanted to live a fast-paced life and call his own shots. Even though he did not like school, he still enrolled at the City College of New York as a sociology major. 2) The target market that Simmons is trying to appeal to is that of urban teens and young adults. He understood that his target market valued authenticity and “keeping it real”. In his words, “You have to tell the truth. It endears you to the community. The people can smell the truth, and they’re a lot smarter than the people who put the records out.” 3) By growing up while being heavily influenced by hip hop music and culture, Simmons had a distinct advantage in reaching out to and understanding his target market.; as he is/was one of that target market. This is advantages for him because he can know and understand what artist and styles will make it big when it reaches the public due to his experience in hip hop music and culture. This can also be a limitation, because he may not have as much experience in other cultures and music styles, thereby limiting him strictly to hip hop and preventing him from spreading his musical venture. 4) Hold a charity basketball game in the New York City community that features appearances from professional athletes. The market research necessary to ensure that it would be a success would be......
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Simmons Case a Review
...Simmons Case (A) Review They say there are only two things constant in life: death and taxes, the rest of the time we are faced with change. Since 1875 the Simmons Company has seen many changes in product lines and technology; however by 2001 they were facing out dated leadership techniques and economic challenges that needed to be addressed in order for the company to survive. Eitel, Simmons CEO, found division between manufacturing plants and low morale throughout many of the factories. In order to instill new life into Simmons, Eitel knew that the company had to make some drastic changes to its culture. One of these changes up for debate was the Great Game of Life (GGOL). The Great Game of Life (GGOL) program uses key psychological and sociological behaviors to bring a group of people together and build bonds of trust and cohesiveness that transforms them from a collection of individuals into a team. The program is designed to break down social barriers and create situations where the only way people can be successful is to rely upon each other. This allows them to see the importance of building working relationships in a positive way at work and helps them “envision [a] success together and have trust established” (Casciaro & Edmondson, 2007). It seems that GGOL is based on the inside-out growth method by starting first with the person and then the team. Ultimately the program was designed to “help people make better choices in order to live a better life......
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Case Study of Simmons
...A case study Analysis This paper is based on the published articles of Casciaro and Edmondson in Harvard Business Review and the Charlotte Pride Video. The Simmons Case study speaks of the change of the organization and implementation of the Great Game of Life program (GGOL). The GGOL was implemented in efforts to produce a way of life supportive of employees with emphasis on teams. The objectives of the GGOL program correspond to the mission of every organization and employee. This is the passage through life, the steady pursuit to remember each individual’s true potential, purpose and who they are at heart. Casciaro and Edmondson, 2007).The GGOL is a method intended to build enthusiasm with positive force while maintaining the culture of organizations (Kotter, 1994). This paper has six goals. Goal number one is to describe the objective of the Great Game of Life (GGOL program. Goal number two is what will take to ensure positive results. Goal number three is to describe how the Charlotte pride video influenced my position on the use of GGOL to change Simmons. Goal number four is to describe how the GGOL program might affect the managerial or employee culture of Simons. Goals five and six of this paper is to describe how the emotional elements associated with change can be manage d and leveraged. Strongly affecting competitive activity of Life Simmons a well founded and a very old well established 130 years old company confronts the possibility of change, but with......
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...------------------------------------------------- Without The Above Items Satisfied The Student Will Need To Devote Much More Study And Practice Time To Successfully Learn This Course’s Material ------------------------------------------------- Disability Support Policy Statement: If you anticipate the need for reasonable accommodations to meet the requirements of this course, you must register with the office of Disability Support Services (CFO 106, 940-898-3835, firstname.lastname@example.org ) in order to obtain the required official notification of your accommodation needs. Please plan to meet with me by appointment or during office hours to discuss approved accommodations and how my course requirements and activities may impact your ability to fully participate. Academic Integrity: Honesty in completing assignments is essential to the mission of the University and to the development of the personal integrity of students. In submitting graded assignments, students affirm that they have neither given nor received unauthorized assistance, and that they have abided by all other provisions of the Code of Conduct in the TWU Student Handbook. Cheating, plagiarism, fabrication or other kinds of academic dishonesty will not be tolerated and will result in appropriate sanctions that may include failing an assignment, failing the class, or being suspended or expelled. Suspected cases in this course may be reported to Student Life. The specific disciplinary process for academic......
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Michael Simmons Case Study
...Naheem Myles Professor Morelli Entrepreneurship & small business Spring 2014 Case Study: Extreme Entrepreneurship The Extreme Entrepreneurship Tour (EET) is the first and only nationwide entrepreneurship tour. Many small business development centers, economic development organizations, and schools have used the tour to bring together varied departments such as admissions, career planning, the business school and entrepreneurial centers on campus and in the local chamber of commerce. The combined effort helped to reach students, inspiring them to write down their goals and the steps to achieve them. Michel studied management and marketing and Sheena studied communications at NYU. While in high school Michael and his friend started their own web developing company which they sent in to the online search engines. The business started to take off and they were getting a lot of offers. Finally weeks later were hired to do their first project. Simmons and Newport’s confidence started to grow after every new commission they were making. . PWS was later rated the #1 youth-run web development company in the nation by Youngbiz Magazine. In order to further his knowledge and hone his skills, Michael took a course using a scholarship he won from the National Foundation for Teaching Entrepreneurship to learn more about running a business. Michael has won three entrepreneur of the year awards from the Network for Teaching Entrepreneurship, Fleet, and the National Coalition for...
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Russell Simmons, Hip-Hop Entrepreneur
...1. Russell Simmons has been successful as a media mogul because he was presented an idea/opportunity to create a dynamic business in the music/clothing industry and he jumped on it without second thought. With the help of Rick Rubin, he was able to dedicate his intelligence and skills in these industries to become one of the most well known entrepreneurs today. Since day one he has had a keen sense of what urban youth wanted and has stayed true to “keeping it real.” At the time, hip hop was an underground genre that Russell Simmons was able to deliver to the ears of all who wanted to tune it. 2.) In all of his business endeavors, Russell Simmons has targeted urban youth. This target values authenticity and that’s what Russell Simmons delivers. Through hand selected artists and his Phat Farm clothing line, Russell Simmons has emulated the true meaning of “real.” 3.) Growing up surrounded by hip-hop culture, Russell had an advantage in the marketplace by understanding first-hand what his peers and predecessors wanted that weren’t available at the time. He realized that he could generate revenue through rap; an underground genre that had not yet taken flight, and generate a style that urban youth felt most comfortable with. He was able to give urban youth around the world the music they idolized and the clothes they preferred to wear. 4.) Brainstorm a business ideA business idea I would pitch to Russell Simmons would be creating apps. Applications have become very popular......
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...Simmons Case Study In the year 2001, the Simmons Bedding Company was experiencing economic difficulties, which needed to be addressed for the company to maintain operation. Charlie Eitel, CEO of Simmons made the decision that the company had to make changes to its culture. A major change Charles Eitel contemplated was implementing the Great Game of Life (GGOL) program into the company. Introducing the GGOL program into the company will bring about positive changes to the company that will boost employee morale, employee performance, and subsequently improve the Simmons’ company. Simmons Background The Simmons Bedding Company is one of the biggest mattress and bed related products manufacturer in the United States. Simmons was founded in 1870, when Zalmon G. Simmons opened his first factory in Kenosha, Wisconsin. The company’s ability to mass produce beds since 1875 enabled the company to grow into one of the biggest companies in the United States (Casciaro & Edmonson, 2007). In the year 2001, The Simmons Company was facing hard times. It had lost three major customers, the US economy was suffering, and Simmons had to get rid of foam using for bed cushioning because it was bad inventory. In addition, Charles Eitel the CEO had discovered that there was friction between manufacturing plants and low morale throughout many of the company factories. Charles Eitel wanted to make significant changes to the culture of the Simmons Company. One of changes that has been debated is......
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...reading the case study and analyzing the issues that were presented for the business. We noticed some problems happening with the management of the business it self. We then decided to separated the major problems with the minor problems, in the order that would have effected the business the most and its reputation within the community. As we know with any business especially a business that is a focal point for the local community reputation is very important when it comes down to operating the small business. Criterion Hotel is the only "Pub" for miles maintaining the business and its employees to the highest standards is the key to success. Analyzing the case study we can clearly see that last month there was a serious problem, The business lost potential customers, which intern caused tension build up between the owners and the employees. In my opinion one of the first major problems that occurred during the crisis was the fact that In the bar, a fight broke out between the asparagus pickers for Green Giant from Hibbing, MN, and the roustabouts who were in town setting up for the Midwest Rodeo down the highway. Homophobic statements were made, along with anti-Gay graffiti on cars. (This incident made the local news, and the hotel has received calls of complaint from several Gay rights' groups in the Twin Cities.) To make matters worst The brawl spilled out into the car park, and in the general excitement someone cleaned out the cash register and took a case of......
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...Russell Simmons has been successful because he turned an idea into an opportunity. Mariotti and Glackin (2013) states while Russell attend college he saw an opportunity in the underground music genre Hip-hop (p.154). From that moment on Russell knew he could capitalize off hip-hop. Not only did Russell take a chance on an opportunity, he formed a great record label with his friend Rick Rubin called Def Jam Records. However his success did not stop there Russell went on to create a clothing line, Rush Communications and many other ventures. With his knowledge of street entrepreneurship and the philosophy of “keeping it real” (p.154-155), Russell Simmons was able to promote his ventures with great success, making him one of the biggest entrepreneurs ever. Marketing a business can be a challenge; you must know what the people want and how to deliver what they need. Targeting a market that will buy your product is very important. For Russell Simmons his target market was geared toward his surroundings, urban youth. Jennifer Reingold (2003) illustrates “He is not a man who made it big and then abandoned his roots but rather one who is still as comfortable on the streets of the inner city as he has become on Wall Street”. Within that statement one can conclude that Russell Simmons targeted a culture he is familiar with and still associates with while achieving success. The urban youths and Russell Simmons shared the same beliefs of staying authentic and telling the......
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Case Analysis Simmons Organizational Behavior
...Case Analysis – Leading Change at Simmons 1. The reinforcement theory heavily emphasizes on the concept of motivation, which is comprised of the idea of producing a positive result and countering a negative result. There is a striking difference in the Simmons plant culture in terms of motivation techniques of the worker in the typical manufacturing plant and the Janesville plant. In regards to the typical manufacturing plant’s culture, there was no particular sense of motivation. These plants did not adhere to the company’s values of empowerment, support and fostering growth and development in others. Apart from the Janesville plant, the rest of the manufacturing plants were competitive rather than collaborative with one another and employee morale was low. Within these plants, negative reinforcement was practiced. For instance, the leadership at the plant in Charlotte was “motivation through intimidation” which demonstrates the use of negative reinforcement through punishment and extinction. With the Janesville plant, there was a positive working environment where the associates were participants in every aspect of the plant such as making decisions and holding plant meetings. Tony Saliture’s leadership style positively reinforced the associates at the plant by motivating them and fostering great performance and productivity in return for desirable rewards. 2. Simmons owners, the Fenway Partners are leaning towards opposing the $7 million investment in the......
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... Case Study CJS/240 Tamekia Simmons RubyR. Myers Case Study There could be many different reasons why caseworkers were not aware of the conditions of the Jackson home. One is because they never talked to the children and seemed to only talk to Raymond and Vanessa Jackson. Something else is the Jakson's could of hide the boys or made the boys hide when the caseworkers came over to the home. Another condition is that the caseworkers did not really look at the home to make sure that there was food and other necessities the children needed. Just like with their power being turned off for five months the caseworker should of done something then instead of just praying for them. In my own opinion all nine members of Division of Youth and Family Services staff did need to be fired. There are many different reasons that I believe this. However, one of the main reasons that I believe this is because they never really paid attention to what the surroundings was like for the children. Just like letting the Jackson's getting away with not having power for five months or paying attention to how much food and things are in the home. In all honesty I think that justice was served to a point. However, Vanessa should not have been offered the chance for parole just after serving two years of her seven year sentence, in my own opinion. If she was to get parole offered to her I believe that it should of been offered five or six years had been...
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...INLS 131: Penina Matthew Carroll July 2002 Electra-Quik Case Study The main problem of this case study lies in the existing corporate culture of the business and the newness of the proposed company revisions. Electra-Quik is an established company that has historically done well until recently, when a host of problems ranging from outside competition to company moral became apparent. It would be nice to know more information concerning the extent of the company’s problems, but since they are not talked about in detail, this case study will assume that they are moderately severe since people are actively seeking other employment. Martin Griffin, the CEO hired to turn the company’s fortunes, wants to address the corporate culture first and foremost with his new empowerment campaign. The challenge he faces is multi-faceted, but the root problem lies with the corporation’s culture and its lack of open communication channels and flexibility. It would be nice to know more about Martin’s track record as a CEO, the types of business he worked for in the past, and the other problems he addressed. From the case study it seems that many employees are thoroughly disenchanted by the current culture (employees are “actively seeking” other employment opportunities), and may see upper management as unbelieving in their abilities (Harry’s statement concerning faith in the employees is an example). As well, change is frowned upon as previous attempts (downsizing...
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... Case Study: Are Fathers Essential for Children's Well-Being Mosi Russell University of Phoenix Abstract The case study was conducted to help patient Becky White with her drug and alcohol abuse that stemmed from growing up in an unstable home during childhood development. After extensive research Becky was diagnosed and offered psychoanalysis and humanistic therapy to understand and help Becky work through her problems and come up with reasonable solutions. The therapy session are not complete but off to a good start. The number one problem of growing up without a father in her life led to no structure has been established. Therefore, this statement from a young lady who grew up without a father confirms that fathers are essential in a child’s well- being. Are Fathers Essential for Children's Well-Being Case Study Research on the psychological consequences for children of growing up in a fatherless family has gone both ways. The studies conducted will show that a fathers’ absence can have a negative outcome with respect to the child’s cognitive, social, and emotional development. Many will disagree but the aim of the present case study is to observe the value of parent- child relations and the socio-emotional growth of children without a father. Becky White was the patient in the case study; her father was in and out of jail throughout her childhood years. One in four American children grows up without a father in the home. Statistics about single......
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