As many of you know, Easy Apply is an AMAZING feature on LinkedIn that I’ve talked about many times before.
When companies post jobs on LinkedIn, they have two options: 1. to direct applicants to their own sites (and/or systems) so they can apply there OR 2. to collect applications right in the LinkedIn system.
If they want to do the second option and allow people to use a profile to apply, they can allow the Easy Apply feature, as shown below.
From a job seeker’s perspective, this basically allows you to apply for a job in two clicks (it literally takes five seconds). As a career coach, I LOVE this feature for my clients – it’s super easy and efficient.
As someone who recruits, I would say I have a love/hate relationship with Easy Apply. The good thing is that you get a lot of applicants fast. The downside is that the process is so easy that you end up getting a lot of applicants who may not even care about your job.
Here’s how you can make an effort to make sure your Easy Apply app still impresses and shows effort.
1) Always attach your resume in addition to your LinkedIn profile
When you use this feature, you’ll see that you have the option to attach your resume before submitting. You should always do this!
The process is already so easy so from the recruiter’s perspective, I always wonder why someone wouldn’t take the super simple extra step to attach their resume.
This also allows you to curate your professional experience to a single job, which is obviously tougher to do on an outward facing profile. More to come on that shortly.
2) Make sure your LinkedIn profile is 100% complete
While recruiters may eventually make their way to your resume, the first thing they will be looking at on the back end is your LinkedIn profile.
So if you’re going to use the Easy Apply feature, your profile better be in not good, but GREAT, shape.
This means that you have a nice and professional photo, your relevant jobs are all listed with accurate dates and titles, and that you have keyword rich descriptions attached to each (this one is really important so I suggest checking out this article to write them).
3) Make sure your profile is telling the right story
When recruiters are screening for a specific job, they’re not just looking for someone who can do the job – they’re looking for someone who also has a passion for it and a track record of doing similar things.
This is not just because they will be better at it but because companies want to retain people after they hire them. If I’m hiring for a PR Coordinator and your passion is in digital marketing, you’re probably not going to hang out in the job for too long before you get bored (even if you’re very much qualified).
So if you’re applying to that Digital Marketing role and your profile summary says that you’re passionate about pursuing a career in PR, that’s not going to work to your advantage.
LinkedIn is tricky like that – you don’t have the ability to customize your profile to each and every job like a resume or cover letter.
The key to doing this step well is to first figure out what you really want out of your next career move. The more focused you can be, the better (within reason). The next step is to curate your profile to align with those types of jobs and then obviously, to also spend your time and energy applying to those types of jobs.
If you’re really not sure what’s next and you want to apply to lots of different types of jobs on LinkedIn, your best option is to make your profile slightly more generic and then spend your energy customizing your resume.
4) Customize your resume
On that same note, you still do have the ability to customize your resume to different jobs and you absolutely should (especially if you’re using Easy Apply with a more generic profile).
If you’re really excited about a job and looking to stand out, you can even write a cover letter sharing your interest in the job and company and PDF that with your resume so that it’s a single document to upload.
At the end of the day, when you use this feature, recruiters don’t have the ability to learn much about you beyond your profile and resume. If you have a super relevant background for the job, that will be enough, but if not, you may need to go above and beyond.
5) Follow up with a cold email
Are you guys sick of me talking about cold emails yet? I believe in follow up emails so much because I’ve seen them work over and over and over again.
If a company gets 500 applications through Easy Apply and then a few people (who are qualified, that’s one of my criteria for cold emailing) follow up with a thoughtful note, that will make them stand out from the crowd, guaranteed.
If someone from the company attaches their profile to a job posting, I promise they don’t mind if you reach out. And if not, you can do your research to find the right person.
As I always say, the worst thing that can happen is someone ignores you. The best thing that can happen is that you land the interview. So go for it!
That’s it for now – so go forth, and Easy Apply!
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Like your resume and your cover letter, you know that a LinkedIn profile is must-have in your job search. It’s not only a great platform for job seekers to showcase their work, but it also has the added benefit of having recruiters crawling all over it.
So, it makes perfect sense for people to optimize their profile’s potential. However, a surprising number of people ignore the most flexible and, arguably, most useful part: the “Summary” section.
I get it, though. It’s open-ended, and a blank canvas can be scary. To help you get a sense of what you can—and should—get across with your summary, here are three fantastic lessons (plus three great examples) to learn from.
1. Make Sure Your Personality Shines Through
From Jenny Foss
Jenny Foss’ summary is unbelievable. It manages to cram so much personality into 250 words (or less!) that I feel like she’s a close friend, even though I’ve never met her before. Yes, LinkedIn is a professional social network, but that doesn’t mean you have to speak in the third person and drone on and on about how many years of experience you have.
Secondly, Jenny (see, I think I’m on a first name basis with her) has carefully woven in a pitch for her services without make you feel like you’re being sold something. The summary, rather than the experience section, is the perfect place for you to let people know what you have to offer. In fact, you don’t necessarily need to go into your experience too much since it’s right below the summary. Instead, dive further into your beliefs, motivations, or values—the intangibles that are generally harder to convey in your experience.
2. Make Sure You Have a Strong Pick-up Line
From Adrian Granzella Larssen
When I first saw Adrian Granzella Larssen’s summary, the idiom, “hook, line, and sinker,” came to mind. There was no way I wasn’t going to read the entire thing after that first line. If you want someone to take the time to go through your whole summary, consider writing an irresistible opening line, and then tying everything back to it. An old trick perhaps, but it works.
As the Editor-in-Chief of The Muse, it’s no surprise that Adrian has racked up some impressive accomplishments. That’s not what makes her summary so interesting, though. It’s actually the numbers that really bring the huge scope of the work she does to life. Don’t underestimate what a few numbers can do to highlight your skills and experiences.
3. Make Sure You Connect All the Dots
From Scott R. Murray
I frequently present with Scott on how to best use LinkedIn, and we always use his summary as a model. His paragraphs are pithy, with each serving a clear purpose. Scott has a pretty unconventional background for a communications guy, but somehow, he’s managed to tell one cohesive story connecting his writing, teaching, social media savvy, and communications expertise.
That’s exactly why I constantly show off his summary and refer to it. The summary is the place for you to connect the dots of your experience—and this is an example of exactly that done incredibly well.
There are plenty of good LinkedIn summaries out there, but these three just happen to be my favorites. They also happen to be longer than many. You might not necessarily need to write as much to get your story across. But, whatever you do write, remember to imbue some of your personality, have a hook, and tie it altogether. It’ll make all the difference.
Photo of happy woman courtesy of Shutterstock.
My business cards say such things as career strategist, recruiter and resume writer.
But when you get right down to it, I’m much more—I’m a marketer, an entrepreneur, a blogger, a social media strategist and a technical geek (ask me anything about robots, 18-wheelers or applicant tracking systems, seriously).
I’m also a big believer in the power of branding.
I believe that we, as humans, don’t buy “stuff.” We don’t make decisions based on features and benefits. We make decisions based on emotion, “gut feel” and brand promise.
We buy when we are moved. We buy when we are captivated and engaged to the point that we drop whatever it is we’re doing and say, “Oh, heck yes. I need me some of THAT.”
And so I teach people and companies how to create that reaction. I teach job seekers and corporations seeking new talent how to communicate their brands in memorable, engaging, and high personality ways, so that they will attract the right audiences and move them toward their core goals.
Specialties include: Job search strategy, career coaching, resume writing, recruiting, LinkedIn makeovers, copy writing, corporate outplacement, public speaking/presentations, social media marketing and branding. I’m also very good at Scrabble and I make a mean margarita.
I’m right over at email@example.com if you ever want to talk careers, job search or marketing. You can also find me at JobJenny.com.
I’m not your average editor.
Of course, I have strong writing skills, geek out over traffic spikes, and proofread my own text messages. But I’m also a project manager, community builder, and team leader (and pretty good party planner, so I’ve been told).
My background, while extensive, isn’t traditional. As editor-in-chief and first official employee of The Muse—the career and job search platform that helps millions of people figure out what they want to do and thrive once they get there—I have built our publication, The Daily Muse, and fast-growing community from the ground up.
In the past three years, I’ve recruited an incredible team of 500+ freelance writers, career experts, and lifestyle contributors, garnered awards such as Forbes Top 100 Sites for Women and Top 75 Sites for Your Career, and created editorial content that readers truly, truly love. I’ve also significantly increased our audience (4 million UVs/month) and managed syndication partnerships with Time, Inc., Mashable, and Forbes, to name a (notable) few.
Currently, I oversee all digital content strategy and creation, including 50+ articles/week, videos, branded content, and The Muse’s education platform, Muse U. Previously, I worked at a university of a different sort, managing print and digital communications and editorial strategy for the George Washington University Medical Center.
In a nutshell, my passion for content is coupled with a love for big-picture planning and daily operational management. I’m not the editor who just wants to write. I’m the editor who actually wants to edit—and plan, ideate, and lead. This is what I do best and love most.
I got my start writing poetry and teaching fiction. I’m good with words and I get stories. Need a website that works, a brand that resonates and social media that's human? I can help.
I have over six years of experience in higher ed and academic non-profit communications. I’ve also clocked five years of grad school, which totals thousands of writing hours. I’ve honed clever, clear and concise, so I can create content that informs, delights and inspires.
Teaching taught me the most: to work with people where they are, figure out their needs and show up prepared to add value to their lives. It takes passion and guts to run a classroom, imagination and humor to keep folks checked in, and empathy and patience to provide useful feedback.
I now employ these strengths in managing successful content processes, developing digital resources, and connecting virtual communities.
Below are links to projects I’m proud of: website collaborations, social media campaigns I’ve managed, news articles I’ve written, and shout-outs my work has earned. See something you like? I’m an InMail away. (Or a tweet @strangewander.)