The Arthur W. Page Society, in alliance with the Institute for Public Relations, conducts an annual competition for the writing of original case studies by students enrolled in an accredited school of business, communication or journalism and who are pursuing a degree that is focused on corporate communications and the practice of public relations. The objectives of the competition are to introduce the practical applications of the core principles that define public relations as a critical function of management to scholars, teachers, and students, and encourage research that contributes to the profession's body of knowledge and provides practical suggestions on how to improve the corporate public relations function.
Student authors of winning entries and their faculty advisors are awarded cash prizes and recognized by the nation's leading corporate communications executives.
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Note: All opinions expressed in the Arthur W. Page Society Case Study Competition case submissions are those of the individual authors or commentators and do not necessarily represent the views or policies of the Arthur W. Page Society.
Jack Koten Award
The grand prize winner receives the Jack Koten Case Study Award, named in honor of John A. "Jack" Koten, one of the founding members of the Arthur W. Page Society and its first president. The winning students are invited to the annual Awards Ceremony held each year at the Page Society's Spring Seminar in New York.
GULF OIL SPILL CASE STUDY2Gulf Oil Spill Case StudyOne of the worst oil spills in the known history of the United States is the British Petroleum Oil Spill that occurred in the Gulf of Mexico. On the faithful day, April 10, 2010 their was an explosion that occurred, causing the Deepwater Horizon oil rig to sink to the bottom of the Gulf of Mexico. In this unfortunate explosion, 11 lives were lost people and also caused an oil pipeline to leak at unprecedented levels. This oil spill left many created many questions such as: Who is to blame? Could this have been avoided? How could this have happened? How has it affected the environment? This case study will attempt to compile and review the answers to these questions. In answering these questions, maybe some light will be shed on this unfortunate disaster. According to McDermott (2010), “In the evening of April 20, 2010 news broke of an explosion of the Deepwater Horizon oil rig located southeast of Louisiana.” Two days have passed now, April 22, 2010, rescue workers were searching for 11 missing crew members. In the midst of the search, the oil rig was still a blaze, burning from the initial explosion and was emitting large black smoke that went on for 30 miles (McDermott, 2010). Through the hard workand persistence of the firefighters, they were able to put out the fire, the oil rig sank not too long after. From the point of the blaze control, the news had reported that environmental damage would be minimal because the oil rig was only an exploration rig instead of a production rig. Eventually, about a week after the explosion, the search for the missing people ceased. Underwater rovers or UAV’s were sent to see the extent of the damage caused by the explosion and collapse of the rig, which revealed leaks in a pipeline that by estimates were releasing about 1,000 barrels of oil a day in the gulf. This is the first time the news warns the public that this oil leak is so technically challenging that experts believe it could take months to fix (McDermott,